Identify what struggles your ideal customer has and how our products and services can help them

The first paragraph should make it clear who your target audience is and how your website isn't for

Describe what our company does and how our visitors, leads and customers can benefit it

Talk about your main values and goals for our business

Whether we catch our ideal customer or not depends upon this section

This is the section where your free to tell your story.  Talk about your childhood, your dog, your family or anything that is relavent to the birth of your business

Don't share details that waste our visitor's time.  They won't care about unimportant details that do not serve them in anyway.

Here is our opportunity to show our styles, more of our values, beliefs and prove that we're the kind of people who can be trusted and taken seriously

Be personable. Talk directly to our customers and add lot's of photos

Don't end our story where our company was founded.  Our journey hasn't ended yet. Our visitors should know we are still improving